New balance Athletics Inc, better known as New Balance, was founded in 1906.
Originally producing arch supports for runners, it seems a far cry from the New Balance we know today.
With the brand only getting bigger thanks to a mix of classic Silhouettes such as the 990, new styles such as the 550 lifestyle trainer and a mix of incredibly clean collaborations with the likes of Aime Leon Dore, Joe Freshgoods, Salehe Bembury and signing Jack Harlow, don’t be surprised when you see New Balance on the foot of your favourite influencers and artists.
New Balance 550
White, Cream and Silver colourway